New
BirdDog is now WhiteWhale
Know exactly what accounts to target every morning and why.
WhiteWhale monitors your accounts for buying signals so your outbound team hits the right account at the right time.
715+ sellers already using it, book now.
See WhiteWhale in action — 5 Min Demo
Every sales team buys the same intent data from the same vendor. When you’re all calling the same accounts with the same ‘signal’. No one stands out.
"Unless they 10x their price, it's a no-brainer. You close one deal and it's paid for itself. If you try to track this on your own, you're going to miss stuff. You miss a lot less with WhiteWhale."
Justin Ager
Strategic Growth Manager, Kaleris
WhiteWhale is different and it all starts with truly custom signals
Our platform builds the perfect signals for your org by leveraging 5 years of combined experience working with hundreds of B2B sales teams, from SaaS to public safety to manufacturing and everything in between. Here’s how:
You write the signals
in plain English
Gone are the days of pre set libraries and 20 generic intent topics. You get to write up to 35 exact questions that matter to your sales motion. If it’s on the internet, WhiteWhale can find it.
Executive Mandate
89 accounts found
Did the CEO or CIO mention overhauling the business via AI or automation?
Compliance Trigger
214 accounts found
Does {account} have SOC 2 or HIPAA data compliance?
Granular Responsibility
Is {account} hiring for non-technical roles (Marketing/Ops) that explicitly require SQL?
Validated against deals you've already won
All of your questions are analyzed against the deals you’ve already closed won, so WhiteWhale can point to the signals that actually lead to revenue.
Signal Performance — Last 90 Days
Executive Mandate
1.4x win rate
Hiring Surge + Budget Signal
2.1x win rate
Compliance Trigger
1.1x win rate
Leadership Hire (Generic)
0.9x — flagged
We prioritize your list
and find accounts you didn't know about
Take hundreds or thousands of companies from your named account list or CRM, we'll find the ones ready to buy now so your sellers don't waste time on low-fit accounts. Then we use those same signals to surface high-fit accounts you didn't even know existed.
Citigroup
Moderna
AI platform deployed to 11,000 employees
Caterpillar
NEW DISCOVERY
ThoughtSpot
Not in your CRM — found via signal match
Reveal the narrative the buying committee is already talking about
Anyone can send you one alert. WhiteWhale examines all the signals the account has shown recently, giving your team ‘why now’ summary the buying committee is already talking about internally.
Satellogic
4 days ago
Citigroup
just now
All of this, without another login.
WhiteWhale seamlessly syncs to HubSpot, Salesforce, Slack, Teams, Clay, or your own tools via API. 90% of users never log in. By design. Your team spends time selling, not clicking.
#whitewhale-alerts
🐋
WhiteWhale
APP
4:13 AM
Signal Found: BirdDog
BirdDog's CEO outlined a shift from Sales-Led to Product-Led Growth in a recent press release. The company is hiring a Head of PLG and restructuring its go-to-market motion.
I looked at ZoomInfo, Clay, and other signal companies, but having a system that scrapes SEC filings, company posts, and job postings gives us a much warmer approach than 'Hey, thanks for looking at our website today.'
Beau Blanchard
Sales and Marketing Coordinator, Gravitate
Integrated in 30 minutes, not 6 months
By the time you finish your coffee, your reps have dozens of accounts to call with full context and sources.
Sign Up
Create signals. Connect integrations
Write the questions that matter. Connect HubSpot, Salesforce, or Slack. Turn on recommendations. Done.
30 Minutes
Ranked accounts. First suggestions
Hour 1
Always accounts to call, context to reference, a reason to reach out. No more scrolling through databases, manual research, or time wasted.
"How did I not always do it this way?"
They know signals build great lists. Not Firmographics.
Firmographics aren't enough anymore. They need to focus on the accounts ready now, not the accounts that match a static ICP definition from 6 months ago.
They know the world changes fast and their list should too
They're not satisfied with account lists that get re-ranked every 6–12 months. The best account today is not the best account 2 weeks from now. They want to know what is, even if it's not on their list.
They're consultative and relational, not transactional
They win deals by showing up with their homework done. “Do you need my SaaS?” is noise. “Saw your CEO said X at Y. Are you working on that?” enters the conversation they’re already having.
If that's you, what are you waiting for?
Conner Slater
Account Executive, Bitdrift
Nicholas de la Guardia
GTM Lead, Simpli
WhiteWhale powers over 715 sellers. From ambitious startups to major enterprises.
You wouldn't be here if the process
you have was working. It's time for WhiteWhale
Fast Setup. Live Support. Integrated in 30 minutes.
I have questions about your company…
How long have you been around? Can we trust you?
Why don’t you have a huge team of employees?
Can I ask a question to ownership directly?
I have questions about your product & features…
What sources do you use for signals?
How long does it take to get up and running?
What if I don’t want my reps logging into another tab?
Do I have to come up with all the Custom Signals myself?
Do you provide clean data for my CRM?
Why don’t you offer contact data, email drafting, or sequencing?
I have questions about your competitors…
How are you different from traditional "Intent Data" (6sense, Bombora)?
Why can't I just use Claude / ChatGPT / Gemini?
Why can’t I just use Clay?
I have other questions…
What is your refund policy?
Ready to start targeting the best accounts?
Stop leaving money on the table. Join the rapidly growing list of companies adopting signals to drive their sales process.